Reno, NV goes Social to Save Reno 911
In our travels and conversations with friends, colleagues, and clients there is from time to time a good natured ribbing regarding our choice to be headquartered here in Reno, Nevada. If you haven’t spent any time enjoying the climactic, cultural, entertainment, or recreational opportunities that abound here in the Biggest Little City then much of what you associate with the area may very well have been derived from Reno 911. That, or some of the more scandalous associations Nevada has picked up since the 1800s.
Despite all that, we love it here! And while most of us thought Reno 911 was/is hilarious, it was hard not to feel the show gave Reno an unfair representation, especially with most of it being filmed in Los Angeles. Well, so what, right? Is there a marketing point to be made here?
When Thomas Lennon announced via Twitter that the show was going away our client, the Reno-Sparks Convention & Visitors Authority (RSCVA) came up with a smashingly good idea to create a website based on Saving Reno 911. There was no time to do much custom work or anything like that, but we banged it out in good measure and immediately people began letting their intentions be known – bring back the show!
This sort of grassroots, social media endeavor changed the conversation from “Oh no, don’t say that about our town.” – to – “Bring it on!” and it landed the whole effort in an article in USA Today titled, “‘Reno 911!’: The city it mocks tries to save it.”
Maybe Reno 911 will actually film a show IN Reno after all?
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