IAAPA & Social Media
Presentation: Marketing and Measuring A Social Brand Strategy
Social media can’t exist on it’s own. A comprehensive approach is the only way to become relevant in the social space. It’s about transforming your brand to truly be remarkable. The more your brand is remarkable, the more your brand will experience success and not just in the social space but across all channels.
Brands need to take an integrated, multivariate strategy that speaks to many different persona’s through many different channels:
- Rooted in marketing objectives
- Rooted in Multivariate Brand Persona
- Data driven campaign performance
- Congruent with all other areas of marketing
Authenticity + transparency
Without an explicit understanding of your brand and what your brand means in the eyes of those who consume it… any marketing strategy will fail. Mix in social media and it will fail even faster.
Save the Date
Rob Gaedtke and Mike Henderson will be presenting strategies and insights on this topic based on their experience with travel and tourism client work including Alpine Meadows Ski Resort.
Marketing and Measuring A Social Brand Strategy @ IAAPA 2009
- When: November 16, 2009 @ 2:00
- Where: Las Vegas Convention Center – South Halls
- Register Now
NOTE: The original title of this session was “Flip This Marketing Plan: Social media and marketing 2.0 Round Table”
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