IAAPA 2009 | Las Vegas | Nov 16-18, 2009

Presentation: Marketing and Measuring A Social Brand Strategy

Social media can’t exist on it’s own. A comprehensive approach is the only way to become relevant in the social space. It’s about transforming your brand to truly be remarkable. The more your brand is remarkable, the more your brand will experience success and not just in the social space but accross all channels.

Brands need to take an integrated, multivariate strategy that speaks to many different persona’s through many different channels:

• Rooted in marketing objectives
• Rooted in Multivariate Brand Persona
• Data driven campaign performance
• Congruent with all other areas of marketing

Authenticity + transparency
Without an explicit understanding of your brand and what your brand means in the eyes of those who consume it… any marketing strategy will fail. Mix in social media and it will fail even faster.

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Snowcial 2010: where technology community and snow sports meet-up

• When: November 16, 2009
• Where: Las Vegas Convention Center – South Halls
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