A few weeks back we posted a functionality comparison of the top travel mobile apps, then shortly after that a content review of ski resort mobile sites. A few things have surfaced since then that we wanted to share as well as a few things destinations and resorts should consider when stepping into mobile. Photo by Reno Tahoe on Flickr New Mobile Apps The 900 lb gorilla-elephant hybrid in the room now is, of course, Vail Resorts’ EpixMix. A preview of the app set to...

This week, Vail Resorts announced their new location based social networking app that turns any person with an Epic Pass into a trackable entity thanks to RFID chips and scanners placed around the mountain thus creating the first ever social network fully integrated into the infrastructure of skiing. For the last few years, ski resort marketers have been experimenting with ways to engage customers both in the real and digital environments with varying success. We’ve been...

Marketing and Measuring a Social Brand Strategy Rob and I gave a presentation at the International Association of Amusement Parks and Attractions (IAAPA) in Las Vegas last week. The presentation is based on our experience with marketing and branding work for ski resorts, particularly Alpine Meadows in Lake Tahoe, CA. My friend Scott Carothers, General Manager of Wild Island Water Park in Reno, NV, took note of that work and the industry similarities between ski resorts and...

Presentation: Marketing and Measuring A Social Brand Strategy Social media can’t exist on it’s own. A comprehensive approach is the only way to become relevant in the social space. It’s about transforming your brand to truly be remarkable. The more your brand is remarkable, the more your brand will experience success and not just in the social space but across all channels. Brands need to take an integrated, multivariate strategy that speaks to many...

One to One Interactive is pleased to announce that it has launched a Travel Industry Channel on it’s marketing and trend spotting dashboard, OTObuzz.com. This extensive collection of syndicated content is organized as a dashboard for marketers and communications experts to help them gain immediate insights into news, thoughts, and opinions on the emerging media landscape. Built on Pageflakes and serving as a Pagecast.  OTObuzz contains over 200 RSS feeds organized...