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We have built several mobile websites for customers and wanted to share some of we found along the way… Below is a content / functionality matrix for North American Ski and Snowboard Resort mobile websites (scroll the the bottom for a list w/ links). As expected, there are many similarities across the different sites as well as some interesting differences. We understand that the goals and business objectives should be the leading factor in what to include or leave...posted on: Jul 28, 2010 | : mhenderson
The resort industry has been making more meaningful connections with their customers through social media strategies – and yesterday Mashable.com highlighted several One to One Travel clients who are doing it right. Park City Mountain Resort Park City Mountain Resort got recognition for their SnowMamas Mommy Blogger strategy which features notable mothers sharing insights on skiing and traveling with their families. Vail Resorts Vail got kudos for several campaigns...posted on: Feb 25, 2010 | : rgaedtke
Like high-speed chairlifts on a powder day, social media has turbocharged the uphill capacity of snow sports marketing and now everyone is out there making first tracks. The distributed nature of brand communications is changing; the purpose of Snowcial this year will be to hypothesize on the future of snow sports media in the face of a sea change, not just in technology, but in the way that technology is applied by real people to real sport, real recreation and real...posted on: Nov 20, 2009 | : jkarnell
Objectives: Vail Resorts was looking to connect with their customers wherever they live in their digital lives. They contacted OTOlabs to begin building a set of applications for desktop, mobile and social media environments. Since the initial engagement, Vail Resorts has grown the scope of the project, building on an initial platform to deliver a compelling brand experience that drives strong business results. Vail Resorts was one of the very first travel organizations to...posted on: Oct 27, 2009 | : ykaynar2
Not far from the offices of One to One’s Reno office is the West Shore of Lake Tahoe. A beautiful place where dramatic snow-covered mountains cascade downward in to the sparkling blue waters of one of the clearest, most breathtaking bodies of water in the world. Juxtaposed to this raw beauty are businesses that depend on the Web to communicate their brand to the wayward traveler looking for information to help them make informed decisions. Last year, Homewood Mountain...posted on: Oct 27, 2009 | : davidlaplante
You’re on your way up to Tahoe to do some skiing. The roads are clear and you’re rolling, fully stoked for all the new snow. You know the weather should hold, but you’ve just GOT to double check. You whip out the iPhone, dial up a ski resort website to get the current conditions. Sure you’ve got the latest and greatest mobile web browsing device, but even the best designed websites aren’t super functional when you decrease the screen size by 1000 pixels, take...posted on: Mar 4, 2009 | : mhendersonWhat we're thinking about:
At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media...Posted on 10/15/2010 by mhenderson in Advice > MORE
Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets on the cover of news week....Posted on 10/06/2010 by mhenderson in Advice > MORE
A few weeks back we posted a functionality comparison of the top travel mobile apps, then shortly after that a content review of ski resort mobile sites. A few things have surfaced since then that we wanted to share as well as a few things destinations...Posted on 09/23/2010 by mhenderson in Parks & Attractions > MOREContact One to One Travel