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A couple of things I saw last week changed the way I think about Augmented reality. At first it was a neat trick, but seemed a lot like a game. One of the things you start to wonder is, “is it the physical world or the digital world that needs augmenting?” Now people are rethinking how augmented reality concepts actually fit in with reality. Here are a couple examples of novel concepts in augmented reality and how they relate to travel, tourism and destination...posted on: May 3, 2010 | : mhenderson
Most travel brands have seasonal variation in their search and web traffic. This variation can amount to several orders of magnitude difference from one season to another. When it’s snowing, no one is looking at golf and waterslide websites, and when it’s good beach vacation weather, no one is looking for ski resort deals, weather reports or media. It’s inevitable that most travel brands will see seasonal downswings in web and search traffic, but there are...posted on: Apr 27, 2010 | : mhenderson
TripAdvisor added a new tool that allows tourism boards to post feeds of events, photos, videos and promotions in conjunction with targeted banner advertising on their perspective pages within the TripAdvisor website. This is a great opportunity for destination brands to share their content and offerings to users who are actively researching the area. Allowing branded content to be re-purposed and shared across multiple channels is something that One to One Travel has been...posted on: Apr 16, 2010 | : rgaedtke
Because it’s hard for consumers to estimate the value of one particular travel package over another, online consumer reviews can be a great way to subvert the conventional paradigm of comparison shopping. Expectations Dan Gilbert gave a great talk @ TED a few years ago where he discusses the ways consumers make mistakes in estimating the value of purchases. In it he describes an experiment where test subjects were asked to evaluate how much they will enjoy the future...posted on: Apr 1, 2010 | : mhenderson
Last week, David and I presented @ Strategic Marketing Group’s annual workshop on Tourism, Technology and Marketing. David delivered the keynote summing up the current state of online social marketing and technology and the new mandate that brands reflect the personal connections with the customers, the need for brands to market remarkable content, and the importance of video to the new online marketing mix. I presented some of our experience with brand marketing...posted on: Mar 23, 2010 | : mhenderson
The resort industry has been making more meaningful connections with their customers through social media strategies – and yesterday Mashable.com highlighted several One to One Travel clients who are doing it right. Park City Mountain Resort Park City Mountain Resort got recognition for their SnowMamas Mommy Blogger strategy which features notable mothers sharing insights on skiing and traveling with their families. Vail Resorts Vail got kudos for several campaigns...posted on: Feb 25, 2010 | : rgaedtkeWhat we're thinking about:
At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media...Posted on 10/15/2010 by mhenderson in Advice > MORE
Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets on the cover of news week....Posted on 10/06/2010 by mhenderson in Advice > MORE
A few weeks back we posted a functionality comparison of the top travel mobile apps, then shortly after that a content review of ski resort mobile sites. A few things have surfaced since then that we wanted to share as well as a few things destinations...Posted on 09/23/2010 by mhenderson in Parks & Attractions > MOREContact One to One Travel