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At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media files, profiles, comments and channels. It can get overwhelming. Here are our top 10 favorite tools for social media content creation for resort or destination marketers. photo by Shay Haay on Flickr Ten Essential Tools for...posted on: Oct 15, 2010 | : mhenderson
Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets on the cover of news week. Then you hear social media gurus telling everyone that all you need is a simple video or photo tool and anyone can create great, meaningful and impactful content.Photo by Chexee on Flickr And, of course, that’s true. If a...posted on: Oct 6, 2010 | : mhenderson
In conjunction with Heavenly Mountain Resort and Harrah’s Lake Tahoe, we are stoked to announce a few new developments on the Snowcial snow sports and social media conference coming up in January. Snowcial Conference Entertainment Last year we had the great MC Hammer as Snowcial conference Keynote and entertainment main event for the conference. This year we put together a wish list of bands that kill it on the social web and Harrah’s Entertainment was able to...posted on: Sep 16, 2010 | : mhenderson
This week, Vail Resorts announced their new location based social networking app that turns any person with an Epic Pass into a trackable entity thanks to RFID chips and scanners placed around the mountain thus creating the first ever social network fully integrated into the infrastructure of skiing. For the last few years, ski resort marketers have been experimenting with ways to engage customers both in the real and digital environments with varying success. We’ve been...posted on: Sep 3, 2010 | : mhendersonWe all want to engage our customers. For travel destinations like ski resorts, it’s the best kind of marketing to have your visitors posting photos, tweeting, checking in, posting video and generally having a good time and blasting proof of it out to the world. We sell fun, and fun, along with all the other aspects of travel amount to an experience. But at what point does the mobile social interaction become a distraction to the experience? Such was the topic for #Mrktchat...posted on: Aug 2, 2010 | : mhenderson
Social media and smartphones let us document our travels by default, posting to Twitter here, Facebook there, uploading photos to Flickr when we get home, posting a video or two to YouTube, checking in on Foursquare or Gowalla. But what if you want to create a more complete real time travel diary without spending the whole trip with your eyes stuck to your phone? Here are a few ways to log and document your travel experience without missing the light show at The Eiffel...posted on: Jul 22, 2010 | : mhendersonWhat we're thinking about:
At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media...Posted on 10/15/2010 by mhenderson in Advice > MOREOf course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets on the cover of news week....Posted on 10/06/2010 by mhenderson in Advice > MORE
A few weeks back we posted a functionality comparison of the top travel mobile apps, then shortly after that a content review of ski resort mobile sites. A few things have surfaced since then that we wanted to share as well as a few things destinations...Posted on 09/23/2010 by mhenderson in Parks & Attractions > MOREContact One to One Travel
